Early Praise for UP and to the RIGHT!
The early reviews are in! It has been 24 days since UP and to the RIGHT: Strategy and Tactics of Analyst Influence was published. In that short time the response has been overwhleming.
Every writer hopes his words will be read and appreciated. I have been floored by the positive response to UP and to the RIGHT in the three short weeks since it was published. Take a look at the praise the book is receiving:
The very first unsolicited reaction was from Steve Blood, a Gartner VP Research, he tweeted:
Just finished reading @stiennon Up and to the right. IMHO as one still on the inside, a must read for any AR or Mkting pro
And then another Gartner analyst, Dr. Anton Chuvakin, VP Research at Gartner, wrote a full review here.
Chuvakin, universally acknowledged as a tough reviewer, used the term “awesomeness” when he first tweeted about the book. In his review he said "I wish every vendor client read this book and followed some of the advice given there."
Anton Chuvakin. Just finished reading @stiennon book (http://www.amazon.com/UP-RIGHT-Strategy-Influence-influence/dp/0985460709/ …) and it is full of awesomeness. Go UP and to the RIGHT!!
That was followed by a rave review by Ben Rothke posted to Slashdot of all places. You can read it here.
"Any technology executive, investor and everyone in their PR and marketing departments who are looking to be on the MQ, deal with Gartner or any advisory service, should make certain that UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence is on their absolutely required reading list."
Jeff Robinson, an investor and social media icon tweeted
A must read book for all technology marketers: The author is @stiennon -
And to top it off Lydia Leong, Gartner VP Research declaimed on Twitter:
Just read @stiennon's UP and to the RIGHT-- a must-read for anyone who deals with Gartner analysts
She links to her exuberant review here.
David Crozier a technical marketing manager tweeted:
@stiennon's new book UP and to the RIGHT looks like a cracking read for those looking to get into the Leaders Quadrant http://www.amazon.co.uk/UP-RIGHT-Strategy-Influence-ebook/dp/B008I5O154/
Brian Contos an author and tech evangelist tweeted:
Just read "Up And To The Right" by Richard Stiennon; if you work with industry analysts in any way, this is a must read http://mcaf.ee/me21i
Amazon reviews are growing too, with 8 out of 9 awarding the book five stars.
Please help me to get the word out about what is becoming the essential guide to analyst influence. If anyone in your organization is struggling with their Gartner relationship I hope this book will help.